A career built on brand leadership, sales growth, and operational execution across industries that don't forgive mediocrity.
Misty Harbor Pontoon Boats | Director of Sales & Marketing | 2012 – 2016 | Remote
This is where the work speaks loudest. As Director of Sales & Marketing for a privately held pontoon boat manufacturer, I inherited a regional brand with national ambitions and no clear path to get there.
Four years later the path was clear in the numbers.
235%+ unit sales growth through territory development and structured sales management
Seven independent territories managed across the United States
Dealer network expanded nationally through disciplined recruitment and performance management
National brand relaunched across digital, print, social, and broadcast channels — funded through co-op partnerships with engine and component manufacturers
On The Pontoon — 8-episode television series produced from concept through broadcast, airing on Destination America and streaming on Amazon Prime
Company valuation materially increased, contributing to successful private sale of the business
Following the acquisition, continued as Territory Sales Manager covering the Eastern Seaboard from Maine through Florida (2016–2020), consistently exceeding territory targets and launching a private-label manufacturing partnership generating premium-margin revenue.
Trade Masters & Consultants | 1991 – 2000 | Greater Birmingham, AL
Started my career managing B2B sales relationships with some of the largest food manufacturers in the country — H.J. Heinz, Stouffer's, and Weight Watchers. The work required close coordination between customer purchasing teams, R&D departments, vendor production capacity, and just-in-time logistics delivery.
300%+ business growth over nine years through relationship-driven account management
Served as primary liaison between Fortune 500 customers and multiple production and distribution partners
Managed complex supply chain logistics requiring precision, trust, and consistent follow-through
Nonprofit Executive Leadership | 2000 – 2012
Spent twelve years in senior executive roles leading large organizations through growth and transition — managing teams, budgets, strategy, and culture across two states.
1,000-member organization with 17 staff and $1M+ annual operating budget
Strategic planning, vision development, budgeting, and resource allocation
Leadership development programs, performance management, and staff training
International partnership oversight across six countries: Guatemala, Fiji, Scotland, Honduras, Belize, and Latvia
Chaired regional governance committee overseeing cross-organizational strategy
The communication, leadership, and organizational skills developed here translate directly into every executive role I've held since.
Trade Masters and Consultants, Inc. | 2014 – Present
Founded and operated a portfolio of businesses under a single C-corp structure — adapting strategy, staffing, and operations through shifting markets across more than a decade.
Active businesses have spanned automotive, marine, trailer, transportation, and portable building sectors. Current operations include Love Shacks Portable Sheds — a three-location retail and transport operation in southeast Georgia.
Full P&L responsibility across five concurrent business entities
Commercial real estate development from concept through completion
Staffing, vendor management, inventory, pricing, and logistics oversight
Regional brand development and customer acquisition across multiple markets
Thirty years. Multiple industries. Consistent results.
If that's the kind of leadership experience your organization needs — remotely, at the executive level — let's talk.
© 2026 Jeff Martin. All rights reserved.
Professional inquiries: Contact via site form or LinkedIn
Based in Southeast Georgia