Across manufacturing, distribution, B2B sales, and multi-location retail operations — the industries have changed. The results haven't.
2016 – Present
I have built five businesses from scratch across South Georgia — no investors, no outside capital. I'm the sole operator responsible for every function: sales, marketing, hiring, inventory, P&L, and logistics.
The portfolio includes retail trailer and auto sales, trailer/RV/boat service, mobile service and detail operation, portable shed retail across three locations, as well as a transport and repossession operation serving regional lenders. I'm currently transitioning two of the businesses from sales-based to service-based revenue models to generate higher-margin recurring income.
Running five businesses simultaneously isn't a credential on paper. It's daily proof of what happens when you build systems instead of depending on people who may or may not show up.
2012 – 2017 | Remote
As Director of Sales & Marketing for a regional pontoon boat manufacturer, I took a regional boat brand national with an executable sales strategy across seven independent territories.
I improved the sales team and grew new territories by — recruiting, hiring, training, and managing independent sales representatives utilizing consistent frameworks, clear performance expectations, and structured feedback loops between dealers, reps, and product development.
With limited internal marketing budget, I built co-op partnerships with engine and component manufacturers to fund a full brand relaunch across web, print, and social. I co-produced an eight-episode television series that aired on Destination America and streamed on Amazon Prime, placing our products in front of a national audience at near-zero cost.
I was the key point of contact for launching a private-label manufacturing partnership that generated premium-margin revenue and extended additional reach through existing networks and partnerships. I also built a transport operation to support territory and national fulfillment for the new products.
The result: 235% unit sales growth. A company that entered the engagement at $8 million in value sold to a private buyer at $11.5 million five years later. The owner exited on his terms.
2017 – 2020 | Remote
Following the acquisition of the company I'd helped grow, I served as a regional sales representative covering territory from Maine to the Florida Keys for the acquiring company.
I managed dealer relationships, expanded regional distribution, and assisted in retail sales opportunities through regional shows.
The territory grew from five dealers to seventeen, and I outsold production for two years running.
When COVID restructured the independent representative model across the industry, I moved on — and turned full attention to building the businesses I now operate.
2000 – 2012 | On-Site
Earlier in my career I led large nonprofit organizations with significant staff and budget responsibility — up to 1,000 members, 17 direct staff, oversight of an $8.5 million Foundation and a $1 million annual organizational budget.
During my time in this position, I earned a doctorate degree that provided greater insight into system theory that made this organization work.
These roles built the leadership foundation I still use: clear communication under pressure, role alignment, performance management, asset allocations, and the ability to hold an organization together during periods of rapid transitions.
1991 – 2000 | On-Site & Remote
I began my career working directly with purchasing agents and R&D teams at Fortune 500 food manufacturers — H.J. Heinz, Stouffer's, Weight Watchers, and Chef Francisco Soups — managing processed poultry product supply chains.
My primary role was the development of new supply partnerships across a range of product needs.
This role required precise coordination between customer requirements, production capacity, vendor capabilities, and just-in-time delivery schedules. Through disciplined account management and relationship-driven sales, the business grew more than 300% during this period.
This is where I learned that B2B sales is never about product. It's about being the person they trust when the pressure is on.
Across every role, the through-line is the same: trusted with people, resources, and outcomes in conditions where getting it wrong has real consequences. That's not a skills section. That's a track record.
© 2026 Jeff Martin. All rights reserved.
Fractional Chief Revenue Officer — Southeast Georgia
Professional inquiries: Contact via site form or LinkedIn